The times they are a-changing.
Well, more accurately, they’ve been a-changing for a while now. What
it takes to have an influential voice in your niche has changed over
time, but we’re slowly starting to understand the numbers.
Early on, say 10 years ago, a dozen or two dozen articles in your
niche could make a big difference in the traffic you’d get back to your
website or blog. Submitting those articles was enough to put you in the
company of some of the top authors in most niches, and your articles
were likely to appear high in search engine results because there were a
lot less websites back then.
Fast forward ten years to today and we’ve seen an explosion in the
number of live websites competing on search engines. The number of
people using the internet and search engines daily has also exploded. As
more web content producers enter the market and more consumers are
looking for information, it takes more articles to get the same amount
of attention you were getting in the past.
